What is different with AMP email?
What makes AMP emails different from traditional HTML emails?
- You can dynamically update emails. In my AMP course, I coded an email which sent subscribers a list of trucks on sale which were dynamically updated when the user opened the email via JSON and
amp-list.For example, if you are having a flash sale, you, with AMP email, you can only show links to items that haven’t been sold out yet.
- New MIME type
- Using CSS - ordinary emails forbid you from using classes and writing CSS “inside” the email so we had to do it inline, but no more - just like you are writing the styles for a webpage, you write them for emails!
- Better user experience - since users can interact with the content inside the email, it is much easier than click on a link to site where you had to login and interact. Google is using this feature for Google Docs, where they allow you to write comments inside the emails!